Low Cost Marketing Strategies That You Can Use
Low-Cost Marketing Strategies
In this article, we will be showing you some of the low-cost or free marketing strategies that we use for our business. As more businesses move online, and our business grows, we would need to find more efficient ways to do our marketing online.
Listing Your Business
One of the ways for getting customers in your local area without any online marketing is to make sure they can find your business on a local online directory. Back in the day, we used to have Yellowpages, but now the online equivalent would be Google Business. Google Business is hosted on Google Maps and it has been used by businesses to list their business on google as well as opening times, menus for restaurants, and even photos.
Registering to list your business on Google is free and it also helps to have customers write good reviews for your business on Google Business. It is also how customers can find you organically without any paid ads. Check out Google Business here.
Website
In order to create a presence online, all businesses would require a website. Most businesses that provide service in person such as ours, do not require complicated functions and as such, we use a web builder called Squarespace. Squarespace is a web builder and host that allows users who have no programming experience to build beautifully designed web pages from a range of templates.
It is also cost-effective as the hosting cost is a lot cheaper than having to build a web page from scratch and hiring a webmaster, which has saved us thousands. Although bigger businesses with more complex functions require a custom website to cater to their needs.
Not to mention that Squarespace has a free trial for those interested in giving it a go here.
Social Media Content Design
Social media content and engagement is a full-time job, from creating to publishing it can take a lot of time to conceptualize and edit. That is why we use free design programs such as Canva to help us to create our content. Although Canva has a paid version, most businesses who are getting started should suffice using its free service. Canva’s free version comes with design tools, stock video, and stock photos, which you can download to edit in your editing software.
The templates and graphics provided by Canva, gives us the flexibility to create fast and beautifully designed documents and decorations for our social media posts. Saving us time in design costs and having to buy stock photos and videos.
Conclusion
You do not need to spend a huge amount of money to create effective marketing. The key is about consistency, and be different to capture your audiences’ attention, and create value for your customers
So these are some of our free money-saving tips to put yourself out there online. I hope you guys enjoy something a little marketing tips for your business!
